In the different points of the decision making proccess, a buyer who uses more than one channel is referred as multi-channel customer. Then, a buyer who includes only single choice in his shopping process is referred as single channel buyer. This study analyzed channel choice conduct utilizing a Theory of Planned Behavior by impacts in community pharmacy, e-Pharmacy, and Multi-channel. Also, it recommends omnichannel strategies for community pharmacies A self-regulated questionnaire was utilized (N = 426) to understand consumer channel choice across the channels. The initial step of the two-stage analysis comprises of the evaluation of the outer model. A confirmatory factor analysis (CFA) was used to test the underlying structural Equation model. The CFA was completed using the SmartPLS 3. The evaluation showed that the TPB was significant and found subjective norms was effective across the channels. The distinction between single and multichannel is explained with the context to community pharmacy, e-Pharmacy, and Multi-channel. This Study sets the ground for collaborates in the medical services and Pharmaceuticals to improve their understanding of what drives to purchase in different channels. Furnished with this information, advertisers and healthcare experts could design and execute their promoting methodology more effectively.
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