Xiaopeng Automobile Company, founded in early 2014, is a technology company focusing on intelligent new energy electric vehicles. In the research and development of new energy vehicles, it has the world's leading technology in the field of charging outlets and autonomous driving. In this paper, we analyze the marketing model and operation status of Xiaopeng Auto, combine the financial data of Xiaopeng Auto with fundamental analysis, compare the specific advantages of Xiaopeng Auto in the industry, and make judgment on the future stock investment value of Xiaopeng Auto enterprise to provide creativity and reference for investors.
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