Resumo As tecnologias futuras podem afetar o negócio da empresa, e sua prospecção é um passo importante no planejamento, especialmente das empresas que atuam em tecnologias de ponta. O objetivo deste trabalho é realizar um estudo teórico comparativo sobre as principais técnicas de prospecção de tecnologias futuras, avaliadas em relação a seis critérios: custo para operacionalização; número necessário de pessoas; tempo necessário para obter o resultado; complexidade da operacionalização, ou seja, facilidade de aplicação; tipo de análise (subjetiva ou objetiva), sendo as técnicas quantitativas consideradas como mais objetivas; confiabilidade dos resultados (consistência e replicabilidade). Com esse estudo comparativo, são fornecidos parâmetros para ajudar as empresas na seleção das técnicas prospectivas mais adequadas, de acordo com suas necessidades. Em termos metodológicos, é uma pesquisa de natureza qualitativa. Quanto ao propósito, constitui uma pesquisa descritiva que utiliza levantamento bibliográfico e pesquisa documental como métodos de coleta de dados. Conclui-se que é vantajoso usar várias técnicas simultaneamente, proporcionando mais eficiência e fazendo com que as previsões sejam mais robustas. Por fim, espera-se que este artigo inicie um debate sobre os critérios de seleção de técnicas de prospecção de tecnologias futuras.
O objetivo desta pesquisa é identificar na literatura métricas de marketing e o nível de conhecimento e uso de métricas pelos gestores de IES. A metodologia utilizada neste estudo de natureza exploratória foi a pesquisa qualitativa por meio de entrevista em profundidade, realizada com oito dirigentes de marketing de IES privadas, da cidade de Curitiba - PR. Concluiu-se que o conhecimento empírico existe, mas se fazem necessários o uso de métodos e técnicas. E verificou-se que essas ações começaram a ser praticadas nos últimos cinco anos pela maioria das instituições pesquisadas e a tendência é que exista maior desenvolvimento sobre o tema. Pesquisas futuras são discutidas à luz da teoria de marketing.
The strategic human resource management field has increased the contributions, comparing cross-cultural aspects, mainly involving the East and West cultures, but there is a gap regarding on knowing how the implementation practices impacts and how they are impacted by cultural differences. Through a qualitative contribution, this research was developed in a multinational company in Sweden with a subsidiary in Brazil. The focus is to answer the questions: How high-performance work systems are applied in different cultural contexts? How do cultural dimensions affect high-performance work systems' adaptation? The findings have shown that strong organizational cultures could overlap country differences, but adaptations could allow innovative exchanges and raise employee commitment and participation. High-performance work systems are practices that could be used in cross-cultural territories, but not without considering cultural and local adaptations. After institutionalized, the local adaptation could be able to enlarge organizational performance.
The strategic human resource management field has increased the contributions, comparing cross-cultural aspects, mainly involving the East and West cultures, but there is a gap regarding on knowing how the implementation practices impacts and how they are impacted by cultural differences. Through a qualitative contribution, this research was developed in a multinational company in Sweden with a subsidiary in Brazil. The focus is to answer the questions: How high-performance work systems are applied in different cultural contexts? How do cultural dimensions affect high-performance work systems' adaptation? The findings have shown that strong organizational cultures could overlap country differences, but adaptations could allow innovative exchanges and raise employee commitment and participation. High-performance work systems are practices that could be used in cross-cultural territories, but not without considering cultural and local adaptations. After institutionalized, the local adaptation could be able to enlarge organizational performance.
Problem-based learning (PBL) is a teaching method that encourages the student´s proactivity to reason, in order to seek solutions to the problem in question. This article aims to evaluate the advantages and disadvantages of using the PBL method for top level students in business areas. In order to meet the objective, a questionnaire was prepared from the literature studied and sent to 375 students, with a return rate of 19%. The main results show that 74% of the respondents consider that the practical classes contribute to the memorization of the content, 93% of the respondents consider it an opportunity for personal and social formation, besides promoting the sharing of knowledge and improvement in decision-making. It also found that 83% feel more protagonists in the PBL method and more than 81% feel more engaged in their own learning. As a result, it was possible to identify a favorable perception of the learning method that leads and engages the student. This research also allows us to conclude that the PBL is, in fact, perceived as a more current and innovative method by students.
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