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Full bibliographic details must be given when referring to, or quoting from full items including the author's name, the title of the work, publication details where relevant (place, publisher, date), pagination, and for theses or dissertations the awarding institution, the degree type awarded, and the date of the award.
Full bibliographic details must be given when referring to, or quoting from full items including the author's name, the title of the work, publication details where relevant (place, publisher, date), pagination, and for theses or dissertations the awarding institution, the degree type awarded, and the date of the award.
Purpose -The aim of this paper is to investigate how social networks can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global perspective, reaching a wider range of potential visitors, and developing ad hoc and marketing strategies with benefits for competitive advantage on the market. Design/methodology/approach -The research focuses on an extended Technology Acceptance Model (TAM) which also integrates the constructs e-word-of-mouth communication and enjoyment. In particular, 1,397 experience users have been involved. Findings -The main findings are related to the key role of e-word of mouth communication on both the perception of usefulness and the attitude towards the use of social network as powerful tool for the choice of tourism destinations; as well as to enjoyment which underlines the role of the fun provided by the social network and represents a stronger predictor for consumer attitude and tourism behavior intention.Research limitations/implications -This research does not focus on a specific tourists' destinations, thus the presence of different destinations may affect consumers in different ways, according to their involvement towards to a particular destination. This study contributes to deepening the scientific debate on the tourist's destinations. Practical implications -The findings of this research support the development of tourism marketing and communication strategies focused on the online contexts as factors capable of influencing tourists' behaviour in a more efficient way. Originality/value -This paper focuses on the web-based technologies, like social media, in order to deeply understand to what extend tourists accept the usage of these technologies for the choice of destination, by providing issues for researchers and practitioners. The present research is of a multidisciplinary value, by linking business science, psychology and social science.
While the last decade has seen increasing interest in the smart city phenomenon from both scholars and practitioners, little attention has been paid to what extent retailing might be considered as part of smart cities, with benefits for all the actors involved in the process. In fact, retailing is subject to a radical innovation force that makes available several technologies that can be successfully applied. The extensive use of advanced systems gives rise to new questions concerning the smart use of technologies. Moreover, the application of advanced technologies is part of a trend towards the creation of smart cities for a better urban society. In this scenario, the idea of smartness goes beyond the concept of application of new technologies by also including more important dimensions, such as organizational structure. Hence, our work aims at identifying what can be considered smart for retailing, in terms of features of smart technology for retailing, and the challenges emerging from the adoption of such smart technologies.
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