<p>Tidak sedikit petani menjual hasil panen pertanian berupa produk primer. Pengolahan hasil untuk memberikan nilai tambah sebagai alternatif meningkatkan pendapatan dan kesejahteraan belum membudaya. Beberapa kendala teknis, ekonomis, sosial, dan manajerial dihadapi petani. Penelitian ini bertujuan (1) melakukan monitoring dan evaluasi terhadap kesejahteraan petani kakao rakyat dan advokasi pengembangan agroindustri mamin kakao, dan (2) Memberikan pendampingan petani dalam pemasaran produk kakao, penataan kelembagaan dan pengendalian mutu. Analisis data menggunakan statistika deskriptif dan analisis Partial Least Square (PLS). Sebagai produsen pemula agroindustri mamin kakao, petani rentan gagal dalam mengembangkan bisnis. Keberlanjutan usaha dan kesejahteraan petani memerlukan pendampingan intensif dari semua pihak.</p>
Research purpose are examine and formulating the internal factors, external resources and various folk cocoa agribusiness management’s in Jember Regency. The study was conducted in Rambipuji and Wuluhan Jember. The study population is farmer households (RTP) cocoa and sampling using random sampling. Analysis of the data used is SWOT. The results showed that many internal factors, external of the various aspects of the management of resources and determining the development of the folk cocoa plantation. As an alternative to folk cocoa plantation development strategy is strength which is owned through that take advantage of the opportunities and chances include resources, business management and infrastructure in folk cocoa.
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