This study aims to identify and analyze the impact of the Covid-19 pandemic on online platformbased business activities in Jakarta. The research method used is descriptive qualitative method, using secondary data sources from research results, references and online news related to research. The study period was conducted from January to mid-April 2020. Data collection techniques using documentation techniques. It was found that the impact of the Covid-19 pandemic, clustered in 3 business activity states, first the business survived or stable, the second business declined and the third business flourished. Stable business through adjusting interaction models using online application platforms is education, especially for food / beverage delivery and basic needs, and health products. The declining business is based on visits or the presence of consumers in places heavily affected by the Covid-19 pandemic, such as public transportation, tourism, hospitality, offline retail, shopping centers, transportation of people and goods. Businesses that are developing due to market dynamics and interaction adjustments using online application platforms such as telecommunications business, online shopping (basic needs and health products), pharmaceuticals, health products, including MSMEs that have switched innovatively to produce health products needed in the Covid-19 pandemic.
Business competition is getting tighter, making the producers are required to always think creatively and critically in developing business. Especially in the culinary business. This study aims to determine the Quality of Service, Product Quality and Price proposed for Consumer Satisfaction (Y). This type of method used is a qualitative method, questionnaire data 96 respondents from a total of unlimited participants. The results of the study showed that there was an influence between Service Quality, Price, and Customer Satisfaction, while Product Quality did not oppose Consumer Satisfaction in the Oto Bento Villa Nusa Indah Resto. t-count = - 0.788 Price variable obtained value t-count = 4.089 while t-table obtained using the value of absent (α = 5% obtained value = 1.664), t-count value of variables X1 and X3 is greater than the value of t-table, H1 is accepted and H0 Bento Villa Nusa Indah, while the calculated value of X2 is smaller than the table value, H1 is rejected and H0 is accepted which is related to the quality of the product to the Customer Satisfaction in Resto Oto Bento Villa Nusa Indah. Abstrak Persaingan bisnis saat ini yang semakin ketat, dari para produsen dituntut untuk selalu berfikir kreatif dan kritis dalam mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan, Kualitas Produk dan Harga berpengaruh terhadap Kepuasan Konsumen (Y). Jenis metode yang digunakan adalah metode kualitatif, data kuesioner 96 orang responden dari total populasi yang tidak terbatas. Hasil dari penelitian menunjukkan ada pengaruh secara parsial antara Kualitas Pelayanan, Harga, terhadap Kepuasan Konsumen sedangkan Kualitas Produk tidak berpengaruh terhadap Kepuasan Konsumen pada Resto Oto Bento Villa Nusa Indah Uji thitung (signifikan korelasi ) untuk variabel Kualitas Pelayanan diperoleh nilai thitung= 5,953, variabel Kualitas Produk diperoleh nilai thitung = - 0,788 variabel Harga diperoleh nilai thitung = 4,089 sementara ttabel yang diperoleh mengunakan nilai alpa (α=5% diperoleh nilai sebesar = 1,664), nilai thitung variabel X1 dan X3 lebih besar dari pada nilai ttabel, H1 diterima dan H0 ditolak yang artinya terdapat pengaruh antara Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa indah, sedangkan nilai thitung variabel X2 lebih kecil daripada nilai ttabel, H1 ditolak dan H0 diterima yang artinya tidak terdapat pengaruh antara Kualitas Produk terhadap Kepuasan Konsumen pada Resto Oto Bento villa nusa.
Organizational culture, job satisfaction and organizational commitment in a company or organization are variables that are thought to be relatively significant in influencing the performance of Springfield School Cibubur employees. In order to prove the presence or absence of the influence of organizational culture and job satisfaction on performance with organizational commitment as an intervening variable, research was conducted with the aim of analyzing the presence of influence of these three variables on the performance of Springfield School Cibubur employees. The study was conducted at Springfield Cibubur school by taking saturated samples from the whole employee population excluding researcher. The questionnaire was distributed to 59 respondents with returned rate of 100%. Margin of error of 5% is used for the research. The study produced 5 main findings as follows: (1)Organizational culture has influence on performance of Springfield School Cibubur employees; (2) Job satisfaction has no influence on performance of Springfield School Cibubur employees; (3) Organizational culture has influence on organizational commitment of Springfield School Cibubur employees; (4) Job satisfaction has no influence on organizational commitment of Springfield School Cibubur employees; (5) Organizational commitment has no influence on performance of Springfield School Cibubur employees. Keywords: organizational culture, job satisfaction, organizational commitment, employee performance. ABSTRAK Budaya organisasi, kepuasan kerja dan komitmen organisasi dalam suatu perusahaan atau organisasi merupakan variabel yang diduga relatif signifikan mempengaruhi kinerja karyawan sekolah Springfield Cibubur. Untuk membuktikan ada atau tidaknya pengaruh budaya organisasi dan kepuasan kerja terhadap kinerja dengan komitmen organisasi sebagai variabel intervening, maka dilakukan penelitian dengan tujuan untuk menganalisa adanya pengaruh dari ketiga variabel tersebut terhadap kinerja karyawan pada sekolah Springfield Cibubur. Penelitian dilakukan di sekolah Springfield Cibubur dengan pengambilan sampel jenuh terhadap seluruh populasi karyawan, dengan tidak mengikutsertakan peneliti. Kuesioner diberikan kepada 59 responden dengan tingkat pengembalian 100%. Untuk penelitian ini digunakan margin of error 5%. Penelitian menghasilkan 5 temuan utama sebagai berikut : (1) Budaya organisasi berpengaruh terhadap kinerja karyawan sekolah Springfield Cibubur; (2) Kepuasan kerja tidak berpengaruh terhadap kinerja karyawan sekolah Springfield Cibubur; (3) Budaya organisasi berpengaruh terhadap komitmen organisasi karyawan sekolah Springfield Cibubur; (4) Kepuasan kerja tidak berpengaruh terhadap komitmen organisasi karyawan sekolah Springfield Cibubur; (5) Komitmen organisasi tidak berpengaruh terhadap kinerja karyawan sekolah Springfield Cibubur. Kata kunci: Budaya organisasi, kepuasan kerja, komitmen organisasi, kinerja karyawan.
Culinary business which includes businesses such as restaurants, cafes, and food stalls shows that the business sector is experiencing positive growth. So also happened in the area of West Java Province in particular, the growth in the number of restaurants, cafés and food stalls also shows that the rate of growth is rapid. This indicates the competition in that business sector is also getting tougher. To overcome the increasingly fierce competition, an effort is needed to overcome that thing and strive to prioritize to the consumers. One effort that can be done by business people is to create a consumer-oriented marketing strategy. This research will analyze two factors that are thought to influence consumer loyalty, namely Promotion Strategy and Service Quality Strategies.Based on the results of the calculation of the correlation coefficient between the Promotion Strategy and Service Quality together on Consumer Loyalty in Saung Wulan Restaurant Entrepreneurs, is positive with a very strong level of relationship that is equal to 0.866 and after being tested by hypothesis with the F test the correlation has a significant relationship.Then the regression coefficient test results also showed a straight and positive relationship seen from the contribution of Promotion Strategy and Service Quality variables to Consumer Loyalty in Saung Wulan Restaurant Entrepreneurs, which is equal to: Y = 22,562 + 0,702X1 + 1,551 X2. Keywords:Promotion Strategy, Service Quality and Consumer Loyalty
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