-The Jorge Amado Block (Q JA), a Ilhéus (Bahia) tourist circuit, presents itself as an important local tourist attraction. Thus, the article aimed to understand the perception of the social actors involved with tourism activity in QJA about the use of the attractions in that space. In this way, it was accomplished with semi-structured interviews and the subjects were chosen for intentional nonprobabilistic sampling. From the results obtained, it was identified that the lack of integration among the different actors in this area corresponded to the greater aggravating for that its potential has not had a full utilization. In this sense, it is proposed to create a single calendar for activities undertaken by these attractions. Given the foregoing, it is expected to contribute, of an initial form, with the possibility of a better integration among the involved actors in the tourism; promoting, this way, the cultural, social and environmental sustainability and tourism in that place.
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