We studied the effect of time windows of a few seconds on the aesthetic appreciation of poems. Both Chinese and German subjects rated traditional Chinese poetic verses more beautiful in a time window of approximately 3 s, irrespective of understanding the poetic content. This observation suggests a common temporal preference for poetry appreciation across a different language background.
Using fMRI, a core evaluation mechanism was found for aesthetic judgments with add-on neural activities for moral and commercial judgments. We propose that aesthetic evaluations serve as a basic core mechanism implicitly for moral and commercial judgments.
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