Following the growing interest in corporate governance and corporate social responsibility (CSR), the International Organization for Standardization (ISO) Committee on Consumer Policy (ISO/COPOLCO) opened the discussion about the feasibility of CSR management system standard. In this paper, we investigate the underlying issues that shape the development of CSR standard. Based on our case study research, we provide a framework for organisations to establish, manage, improve and document a CSR management system. This framework is based on process and systems thinking and analogous to ISO 9001:2000 adding significantly to existing definitive management frameworks. Finally, we outline areas for further research and indicate substantial managerial implications.
PurposeThe aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. This research reviews the evolution, development and effectiveness of the place branding concept from the perspectives of regeneration, growth and sustainability.Design/methodology/approachThe main research focus is on establishing key facets responsible for driving the brand of a place and examining the relationship between them in terms of achieving sustainability. A place‐specific branding campaign (using the Liverpool '08, European Capital of Culture status) was considered and data collected from the key stakeholders in Liverpool.FindingsThe findings suggest that place branding plays an important role in the sustainable development of a place, provided that the momentum of progress is maintained. In turn, these sustainable developments help promote the place and thereby create stronger place brands.Research limitations/implicationsWhilst some of the facets identified in this study are place‐specific (Liverpool is a port, for example), there is much of a generic nature here and the facets identified in this research could provide useful practical constructs for place branding practices and may therefore become the basis of a formal place brand framework which has a more generic application in terms of sustainable development.Originality/valueThis research paper provides better understanding of place branding and further explores its role into sustainable development through relationship framework.
Country of origin (COO) effects with respect to price, quality, brand effect, and social status to determine elite consumers' buying behavior in the emerging market of Pakistan are investigated. Manufacturers are looking for new consumers with a resilient purchasing power, which is likely to grow, in emergent markets. The most important finding resulting from the present research is the relatively limited significance that COO effects have on product perceptions and on the buying behavior of an elite, affluent group of consumers. The research demonstrated that COO effects, while important, do not often dominate the process of consumer preference formation or the decision to buy. This finding stands in marked contrast to earlier research. The equal importance of specific cue information with COO information when making purchase decisions is emphasized by the significant correlations between some responses to COO, price, quality, brand effect, and social status items.
The research literature concerning the new product development process (NPD) is reviewed and this is placed within the concepts required for effective intrapreneurial learning (IL). A model of IL for emergent entrepreneurial organisations (EO) is presented and the necessity to assess progression towards learning objectives at the individual, job and organisation level is shown. Three aspects of organisational groundwork are identified and discussed. These include developing the NPD process, implementing the NPD strategy and allocating resources for development and IL. Sets of IL objectives are identified and discussed. These are organisational analysis, barrier demolition, team working, flexible problem solving, use of advanced support tools, facilitating communication, maintaining communication, decision making, assessment of the entrepreneurial environment (EE), and NPD risk analysis. These analyses will identify the groundwork that should be undertaken by the emergent EO and the initial learning objectives for the intrapreneurs. It is proposed that EOs will be promoted when the objectives set by both an organisational needs analysis and an individual needs analyses are accomplished and the EE is forme
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.