The purpose of the article is to study the efficiency of using the export-import potential in the current conditions of limited activity and to form the theoretical, informational and analytical support for the relevant strategy. The article briefly analyzes the current state of the economy in the country. Based on the generalization of opinions of leading scholars and practical activities of economic entities, the main characterizations of the conditions limiting their activities are presented. Formation of a strategy for the efficient use of export-import potential involves the development of information support, which be based on an appropriate system of indicators reflecting the status, use and factors influencing this potential. The analytical support for the strategy development includes an analysis of trends of changes in the values of indicators of the efficiency of the use of export and import potential, which is recommended to be carried out using descriptive statistics. In forming a strategy, it is important to determine the relationship between trends in the changes of values of indicators of efficiency of the use of export-import potential in assessing the levels of factors influencing efficiency and planning and forecasting the values of these indicators. It is recommended to add to the analytical method of determining the mechanism of interrelation of trends in the development of factors influencing the efficiency of the use of export-import potential the following stages: diagnosing trends in time series of indicators using the descriptive statistics tools, determining the relationship between the factors of influence and identifying the most significant factors using multivariate factor analysis, diagnosing the stationarity of time series, testing the hypothesis of cointegration of time series using the Engel-Granger criterion. This logic of applying mathematical tools contributes to the scientific substantiation of the strategy for the efficient use of export-import potential and the identification of new knowledge about this potential.
The military conditions of the enterprises caused a review of the content of methodical support of many management functions, in particular evaluation. The importance of such assessment characteristics as urgency, timeliness, objectivity, scientific justification, effectiveness is increasing. The article is devoted to the formation of updated methodical support for evaluating the efficiency of using the export-import potential of the enterprise (EIPE), the advantages of which are its specified characteristics. The content of the information and analytical support for the evaluation of the effectiveness of the use of the export-import potential of the enterprise is considered. The subject of the study is the assessment of the efficiency of using the export-import potential of the enterprise. The goal is to substantiate the logic of the stages of evaluating the efficiency of using the export-import potential of the enterprise, methods of solving evaluation tasks, specifying expected results. The task: to develop methodological support for assessing the efficiency of using the export-import potential of the enterprise. General scientific methods are used: system analysis to determine the meaningful essence of the efficiency of using the export-import potential; methods of constructing a taxonomic indicator of development and an indicator of structural dynamics - to determine the levels of efficiency of the use of the EIPE; regression analysis, canonical analysis - to identify cause-and-effect relationships in EIPE processes. The following results were obtained: on the basis of the conducted generalization and systematization, processing of information regarding the effectiveness of the use of EIPE, a methodical support for its evaluation was formed. Conclusion: the developed structural and logical sequence of assessment implementation stages contributes to the timely identification and elimination of problems in the management of export-import potential in difficult conditions of limited enterprise activity.
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