Essa pesquisa, qualitativa e exploratória, focou nas empresas Cecrisa e Tigre, líderes na indústria de componentes para construção, e buscou identificar o grau de formalização, as etapas da gestão do desenvolvimento de produtos e as práticas e características peculiares à IMC, cotejando-as com a literatura. Excetuadas algumas diferenças relevantes, constatou-se uma prática atualizada em relação à literatura e um processo e estrutura formais e organizados. Observou-se a predominância de projetos derivativos, em especial topológicos; diferenças na captação de ideias, com recurso à grande variedade de informações; a inserção pela Cecrisa de depoimentos de especialistas sobre a imagem da linha e a atualidade da ideia no desenvolvimento do conceito do produto, com reflexos potenciais nas suas peças promocionais. A Cecrisa se destaca ainda por montar o produto em etapas iniciais, utilizando a matéria-prima e o processo produtivo finais. As duas empresas realizam o lançamento interno do produto, distinguindo-se pela forma como é feito, o que não é tratado na literatura. As empresas estudadas recorrem à estrutura leve de projeto, pois são empresas pequenas com distâncias hierárquicas menores, onde constantemente acontecem reuniões formais e encontros informais para discussões e esclarecimentos dos projetos.
Competitiveness is one of the main issues in business nowadays. The entrepreneur's economic environment requires the ability to leverage the productive resources available. This paper aims to study the stage of identifying external sources of technological information in a red ceramic industry. Initially, we made a comprehensive review of the literature about strategy, management and sources of technology. In addition, we made a contextualization of the ceramic sector in Brazil. Then, we applied a case study in a red ceramic industry in the state of Piauí through an interview with one of the directors of the company and the quality manager. The study of this case can be classified as exploratory because it increased the understanding on the phenomenon studied. The literature review indicated the existence of low technology content in the ceramic industry in Brazil. The sector of red ceramic industry is
Competitiveness is one of the main issues in business nowadays. The entrepreneur's economic environment requires the ability to leverage the productive resources available. This paper aims to study the stage of identifying external sources of technological information in a red ceramic industry. Initially, we made a comprehensive review of the literature about strategy, management and sources of technology. In addition, we made a contextualization of the ceramic sector in Brazil. Then, we applied a case study in a red ceramic industry in the state of Piauí through an interview with one of the directors of the company and the quality manager. The study of this case can be classified as exploratory because it increased the understanding on the phenomenon studied. The literature review indicated the existence of low technology content in the ceramic industry in Brazil. The sector of red ceramic industry is
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