Chandler: (Entering the apartment.) Oh, hey, Rachel, sweetheart? You have got to tell the post office that you have moved. OK? We are still getting all your bills and stuff. (He hands her all of her bill!! and junk mail.)Rachel: Oh-oh, Pottery Barn! (She grabs the Pottery Barn catalog and hands the rest back out to Chandler.) You can throw the rest away.Chandler: I'm not your garbage man. I'm your mailman.Rachel: Monica, look! Look-look-look! Here is that table that I ordered. (She shows her the picture.)Monica: You got it from Pottery Barn?
Rachel: Yeah! It's an apothecary table. Does anyone even know what an apothecary is?Chandler: A pharmacist. (Rachel mocks him.
The consumption of television programming is of particular interest to consumer researchers because of the potential influence of television characters as referent others. Connectedness characterizes the intensity of the relationship(s) that viewers develop with television programs and their characters. We describe a threephased research program that develops and presents preliminary validation of a measure of connectedness. We differentiate connectedness from the related but distinct constructs of attitude and involvement. The potential of the connectedness scale to further our understanding of the consumption of television programming and its psychological and sociological effects on viewers are articulated and tested in a series of studies. If you have 8 or more of these things, then you are obsessed! You have a haircut just like one of the Friends. You have/own/write for a Friends fan club. You can tell people what the next episode is going to be about. You tape every episode. You can sing all of Phoebe's songs. You have been to every site in Yahoo's list of Friends Sites. You have a chick, a duck, or a monkey. You have a gold frame round the peep hole on the door. You speak like Phoebe (i.e., "ooh," "yaha," "eeewwww"). You make loads of smart ass comments like Chandler. You always talk about what happened on Friday morning. You are constantly quoting Friends. You spent afternoons sitting and watching old episodes of Friends. When the new season came out on video, you went and bought it on the first day it was out. You want to marry one of the cast of Friends.
International audienceThis paper examines the ‘executional greenwashing’ effect, defined as the use of nature-evoking elements in advertisements to artificially enhance a brand's ecological image. Using classic models of information processing and persuasion, the research tests whether ‘executional greenwashing’ differs as a function of consumer knowledge about environmental issues in the product category and whether environmental performance information can counterbalance the effect by helping consumers form an accurate evaluation of the brand's ecological image. Three experiments with French consumers reveal that evoking nature does mislead consumers in their evaluation of a brand's ecological image, especially if they have low knowledge of environmental issues. Two indicators of environmental performance, based on current international policies, are tested to counteract ‘executional greenwashing’. Whereas a raw figure is not sufficient to help non-expert consumers revise their judgment, accompanying the figure with a traffic-light label eliminates ‘executional greenwashing’ amongst both experts and non-experts. Theoretical and regulatory implications are discussed
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