is a doc toral can di date at the UQ Busi ness School, Uni ver sity of Queensland, Aus tra lia Rebekah Bennett holds a Doc tor of Phi los o phy in the area of mar ket ing and is a lec turer in the UQ Busi ness School, Uni ver sity of Queensland, Aus tra lia.

Purpose Actors who participate in co-created service experiences typically assume that they will experience improved well-being. However, a growing body of literature demonstrates that the reverse is also likely to be true, with one or more actors experiencing value co-destruction (VCD), rather than value co-creation, in the service system. Building on the notion of resource misintegration as a trigger of the VCD process, this paper offers a typology of resource misintegration manifestations and to present a dynamic conceptualization of the VCD process. Design/methodology/approach A systematic, iterative VCD literature review was conducted with a priori aims to uncover the manifestations of resource misintegration and illustrate its connection to VCD for an actor or actors. Findings Ten distinct manifestations of resource misintegration are identified that provide evidence or an early warning sign of the potential for negative well-being for one or more actors in the service system. Furthermore, a dynamic framework illustrates how an affected actor uses proactive and reactive coping and support resources to prevent VCD or restore well-being. Originality/value The study presents a typology of manifestations of resource misintegration that signal or warn of the potential for VCD, thus providing an opportunity to prevent or curtail the VCD process.

Purpose The purpose of this paper is to develop a concept of service system well-being by presenting its collective conceptualisation and ten key domains. Design/methodology/approach Service system well-being domains were established using multi-level theory and a qualitative case study research design. To validate the domains initially developed from the literature, 19 in-depth interviews were conducted across two case studies that represented the service systems of a hospital and a multi-store retail franchise chain. A multi-stakeholder approach was used to explore the actor’s perspectives about service system well-being. Key domains of service system well-being were identified using deductive categorisation analysis. Findings The findings found evidence of ten key domains of well-being, namely strategic, governance, leadership, resource, community, social, collaborative, cultural, existential and transformational, among service system stakeholders. Research limitations/implications Service system well-being is a collective concept comprising ten domains that emerged at different levels of the service system. The propositions outlined the classification of and interlinkages between the domains. This exploratory study was conducted in a limited service context and focussed on ten key domains. Practical implications Service managers in commercial and social organisations are able to apply the notion of service system well-being to identify gaps and nurture well-being deficiencies within different domains of service-system well-being. Originality/value Based on multi-level theory, the study is the first to conceptualise and explore the concept of service system well-being across multiple actors.

This article was funded by the Australian Research Council Linkage Program and Queensland Catholic Education Commission (LP130100345) and Griffith University. The funders played no role in study design, collection, analysis, interpretation of data, or in the decision to submit the paper for publication. They accept no responsibility for contents. The authors extend their thanks to the schools, staff, parents and students who assisted this research project. Without their support, this research would not have been possible. Alcohol is one of the world's most widely consumed products, with individuals drinking an average of 6.2 l of alcohol annually (Rehm et al., 2009). The globalization and increasing sophistication of alcohol marketing, together with the industrialization of alcohol production, have facilitated the spread and growth of alcohol consumption along with the health and social problems associated with its harmful use (Rehm et al., 2009; Szmigin, Bengry-Howell, Griffin, Hackely, & Mistral, 2011). Harmful use of alcohol ranks among the top five risk factors for disease and disability throughout the world (Lim et al., 2012) and results in 2.5 million deaths each year (World Health Organization [WHO], 2011). Binge drinking contributes to a substantial portion of these alcohol-related deaths (Chikritzhs, Jonas, Stockwell, Heale, & Dietze, 2001). Although operational definitions vary, binge drinking involves consuming large amounts of alcohol in a

Acknowledgments 2The authors wish to acknowledge the financial support provided by Queensland Catholic Education Commission and Griffith University and the support of the students, parents, teachers and support staff employed at the schools. Without your support this study would not have been possible. We also wish to thank the anonymous reviewers of our earlier manuscript for their time and valuable insight. Finally, we wish to personally thank Mr. John Percy for his advice and guidance throughout the project. Moderating teen drinking: Combining social marketing and education Abstract PurposeThis paper outlines a pilot study that was undertaken in Australia in 2011 that combined social marketing with education. An intervention targeting 14-16 year olds to influence attitudes and behavioural intentions towards moderate drinking was developed and tested. Game On: Know Alcohol (GO:KA) is a 6 module intervention that is delivered to a year level cohort in an auditorium. GO:KA combines a series of online and offline experiential activities to engage (with) students. Design/MethodologyFollowing social marketing benchmark criteria, formative research and competitive analysis were undertaken to create, implement and evaluate an intervention. The intervention was delivered in one all boys' and one all girls' school in April and June 2011, respectively. A total of 223 year 10 students participated in GO:KA with the majority completing both pre and post surveys. Paired samples t-tests and descriptive analysis were used to assess attitudinal and behavioural intention change. FindingsAttitudinal change was observed in both schools while behavioural intentions changed for girls and not boys according to paired samples t-testing. Post hoc testing indicated gender differences. Research limitationsThe lack of a control group is a key limitation of the current research that can be overcome in the 20 school main study to be conducted in 2013-2015. Originality/valueThe current study provides evidence to suggest that a combined social marketing and education intervention can change teenage attitudes towards moderate drinking whilst only changing behavioural intentions for female teenagers. Analysis of the intervention provides insight into gender differences and highlights the need for a segmented approach.