Childhood acquired brain injury (ABI) is associated with poorer life outcomes. Increasing numbers of children and young people are surviving severe brain injury and returning to mainstream schools with multiple impairments. It is widely acknowledged that for these children, their school becomes by default their rehabilitation centre. International studies of this transition and a recent UK government report criticize educators' inconsistent implementation of support strategies, lack of educator training and poor communication between clinicians, educators, child and family. The educators' perspectives of the return-toschool are, however, not well represented in the literature. This study therefore explored the experiences of educators in the UK (N = 10) who had recently facilitated a return-to-school of a child with ABI aged 8-12 (N = 5) using semi-structured interviews analysed by data-driven thematic analysis. The findings highlight common experiences: a continuum of intensive problem-solving with heavy reliance on the Special Educational Needs Coordinator; educators valuing collaboration with clinical specialists in context over general training'; uncertainty over the validity of implementing support strategies from prior teaching experience; uncertainty about how to support the child's emotional needs; and frustration with UK statutory processes for Special Educational Needs and Disabilities. Recommendations are made for changes to practice and future research.This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
IN CANADA, there is a patchwork of federal and self-regulatory codes and guidelines that are directed specifically at advertising to children. These are in addition, of course, to the general laws that protect us all from false or misleading advertising, and that will likely be applied heavily when children are the affected audience. Broadcast ads directed to children are, not surprisingly, the most heavily regulated type of ad. Going even further, under the laws of Quebec, Canada's second most populous province, there is in fact a general prohibition (with certain exceptions, referenced below) on advertising to children under 13 years of age.The application of particular restrictions, then, may depend upon the geographic area of the ad, the medium used, or the industry group membership of the advertiser. There are also some discrepancies in terminology. For example, in some codes or guidelines a child is defined as someone under 12 years of age (Broadcast Code for Advertising to Children and the Canadian Broadcasting Corporation's Advertising Standards), in others, as under 13 (Code of Ethics and Standards of Practice of the Canadian Marketing Association and the Quebec Consumer Protection Act), and in yet others, the term is not defined at all. In addition, the issue of collecting personal information from children has become increasingly hot, with guidelines emerging that focus not only on those under 13, but on teens as well. To help you steer a course through these issues, this article will be structured as follows: Part A: Federal Canadian law Special rules for broadcast advertising to children The Broadcast Code for Advertising to Children Broadcast advertising is the most extensively regulated form of advertising to children in Canada. It is governed by the Broadcast Code Legal briefing
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