No abstract

In China and India, income growth is driving a structural change in dietary patterns away from staples towards more livestock foodstuffs such as meat products, exacerbating already significant environmental pressures from food production. This study uses the choice experiment (CE) method in surveys of Chinese, Indian and United Kingdom lamb consumers to explore potential for environmental labeling of lamb meat in emerging economies to form part of agri-environmental response to these pressures. Choice experiments are a stated-preference nonmarket approach to valuing consumer willingness to pay. Lamb consumers are presented with differing hypothetical products described by attributes describing environmental certification standards, with observed choices and product attributes analysed in a probabilistic Random Utility Model econometric framework. While preference disparities are found between emerging and developed economy consumers, results demonstrate that emerging economy consumers' choice of lamb products can be influenced by production processes that incorporate environmental sustainability. Indian consumers are found to be willing to pay relatively more for environmentally certified production practices than Chinese or UK counterparts. Of the environmental practices considered in this study, Greenhouse Gas minimisation is valued the most, in all three countries.

Barber has 14 years' agricultural engineering consultancy experience specialising in resource use efficiency, total energy use and carbon emissions using life cycle assessment (LCA) methodology.

Choice experiments are used to assess consumer preferences and willingness‐to‐pay (WTP) for different food attributes worldwide. These studies also include credence attributes which are the product attributes that are not immediately observable to consumers without appropriate information and labelling, such as animal welfare, food safety, and social responsibility. Although choice experiment application has considered many of these attributes, studies focused on social responsibility are scant. Building on previous work comparing developed and developing countries, this paper focuses on WTP estimation for social responsibility. Surveys of fruit and vegetable consumers were conducted in United Kingdom (UK), Japan, India, and Indonesia in 2015. Results indicate WTP for an increase from minimum to improved standard for social responsibility ranges from 16% to 30% (median), and 6% to 26% (median) from improved to a high standard. Premiums vary between countries but, overall, demonstrate the significant importance of social responsibility consideration in consumer choices. Significant differences on WTP were observed between Japan and other countries, as well as between UK and Indonesia for the improved social responsibility standard, and across UK, Indonesia, and India for the high standard. Findings contribute to increasing understanding of consumer preferences across countries, revealing significant preference heterogeneity towards social responsibility.

Abstract:Background: There is growing pressure in some of New Zealand's export markets for product information on sustainability credentials and on carbon emissions with several schemes under development worldwide. The aim of this study is to assess in two key markets consumer attitudes, knowledge and preferences towards sustainability; including carbon emissions information on food products. Method: The method included focus groups and surveys in the United Kingdom and Japan. Results: This study finds evidence that consumers in both countries desire labels that display sustainability credentials. Differences were observed between countries in terms of perceived knowledge about specific issues. Similar preferences for environmental product-features were observed. Conclusion: The information gained from this study may support producers and manufacturers labeling policy and practices.