The ISO 9001 Standard – a quality assurance standard for products and services – is well established in the construction industry, which is one of the major industries in the world, including Spain. The objectives of this paper are, on the one hand, to analyse the results of adhering to this standard for construction companies in Spain, and on the other, to examine whether these results are affected by the size of the organization and the seniority of the certification. To this end, a questionnaire was sent to quality managers of 302 companies in the industry, and the responses of 126 valid questionnaires received were treated by descriptive analysis and ANOVA. From the answers gathered is concluded that obtaining the ISO 9001 certification has positive effects leading to benefits which are both “internal” and “external”. Some of the most significant internal benefits mentioned were improvements to the organisational processes, while among the external benefits, commercial aspects, such as better chances of competing on the market, were mentioned most frequently. It was also observed that the size of the organization does not significantly modify the positive effects of adherence to the standard, while the age of the certification itself, has a significant influence on the positive results of the adherence.
A serie de normas EN 9100 constitúe unha adaptación das normas ISO 9000 ás especificidades do sector aeroespacial, para asegurar que todos os produtos relativos a este sector son seguros e competitivos. Os obxectivos deste traballo son, por un lado, analizar os resultados derivados da adhesión á normativa EN 9100 por parte das empresas do sector aeroespacial español e, por outro, verificar se eses resultados están influenciados polo tamaño desas empresas. Para iso envióuselles un cuestionario aos directores de calidade das 355 empresas que configuran este sector. Das respostas recollidas nos 115 cuestionarios recibidos, conclúese que a implantación da normativa EN 9100 ten unha influencia positiva na maioría das empresas participantes para a obtención de beneficios tanto de índole “interna” coma “externa”, sendo estes últimos os que presentan unha maior intensidade. Así mesmo, verifícase que o tamaño das empresas non provoca diferenzas significativas polo que se refire a esa influencia positiva, aínda que no tocante ás empresas “pequenas” os beneficios de tipo interno parecen obterse con maior dificultade.
Purpose:To analyze the main types of intangible assets as sources of economic and social outcomes in large corporations.
Design/methodology:We create a sample of large corporations with data from two secondary databases: Fortune Most Admired Companies and Interbrand. We study business' legitimacy through their presence on Google.com. We perform quantitative analysis by testing the proposed hypotheses against a structural equation model built using the PLS method.
Findings:We confirm the value of brands and legitimacy as sources of economic outcomes. We observe that perceived quality and brand equity influence social results. We conclude that perceived quality alone does not improve brand or market value.
Research limitations/implications:The main limitation is related to the characteristics of the companies in the sample: large, highly institutionalized multinational corporations.
Practical implications:The results offer several considerations for managers seeking to improve organizational outcomes. Intangible assets must be managed along with tangible assets in order for organizations to survive and thrive in the marketplace.
Originality/value:The principal contribution of this study is to demonstrate the importance of managing intangible assets so that the organization can maintain or improve its legitimacy and its economic outcomes.
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