DESIGN OF SOFTWARE PRODUCTS AIMED AT INNOVATION: A CASE STUDY ABSTRACTThis paper presents results of a study case in the urban mobility area where was proposed a new software product, the ideation and conception was based on innovation-driven techniques such as: Long Tail, Free and with the Blue Ocean Strategy. Basically, the problem is related on the fact that number of vehicles in urban centers, resulting in a demand for more parking and thus intelligent system that can be integrated with parking and information in real location. A research conducted in large urban center found that 80,6% of people are interest in using this type of service, 100% never used any type of service this nature and 72,2% answered that would be willing to pay for to use this service. The results show the conception of a software product that search a Market niche little explored. This paper evaluates level of innovation via strategy canvas and blue ocean matrix, proposal by the blue ocean strategy. The result obtained by the software proposal was different relative to competitors, characterizing a value innovation and market potential.
The main objective of this work was to develop a study to obtain information on which characteristics influence the performance of a startup, including analyzing if companies that go through the acceleration process perform better than those that do not. As a research question, the idea was explored how to measure the performance of a company through cognitive aspects regarding the financial ratios of startups that went through the acceleration process or not, companies were investigated when they go through acceleration programs, are able to perform better when compared to companies in the same industry that did not enjoy the same initiatives, the proposal to create a performance indicator was also analyzed. Thus, a scenario was developed from which an analysis was conducted which, in turn, resulted in a Startup Performance Indicator (IDS), for purposes of comparison between companies that were accelerated and those that were not, because each Accelerator has a certain performance analysis criteria and keeps it secret about the core of your business. After the quantitative and qualitative analysis, the data collected in this research resulted in an indicative formula for the assessment of an index for Startups performance measurement to answer the research question. This work was carried out from 2014 to 2019 and was based on the scenario / ecosystem of startups and accelerators in Brazil, bringing a contextualization of the methods used by accelerators, within a global, national, regional and local context.
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