This article investigates the relationship between experiential quality and behavioural intention of the consumers towards banking services during the pandemic situation. The study also examines the role of experiential satisfaction as a moderator between experiential quality and behavioural intentions. The data are collected through a self-administered structured questionnaire from 560 account holders of public sector banks in India. The data are analysed using PLS-SEM to find the empirical results of the study. The results indicate that the experiential quality positively and significantly influence the behavioural intention of the consumers towards banking services during the crises. Moreover, it is also revealed that experiential satisfaction moderate the relationship between experiential quality and behavioural intention of consumers in public sector banks.
This article engages with air from a posthuman performative perspective to prompt new thinking about postcolonial Hong Kong. Drawing from a small experiential study of Hong Kong air, this article shows how three becoming-with research practices; sensing air, tracing childhood memories, and cominglings were enacted to engage with data differently. Becoming-with Hong Kong air illuminates how new connections are made with data through inter- and intra-actions between human, nonhuman, and the material and discursive. This article argues that becoming-with practices are productive and necessary to rethink postcoloniality in Hong Kong.
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