ABSTRAKJumlah populasi dan umur harapan hidup lanjut usia(lansia) semakin meningkat dari tahun ke tahun. Dengan meningkatnya umur harapan hidup maka sangat penting untuk memperbaiki kualitas hidup lansia. Kualitas hidup lansia dipengaruhi oleh faktor lingkungan sosial dimana ia tinggal, sehingga perlu diketahui secara pasti sejauh mana perbedaan tersebut mempengaruhi kualitas hidup lansia. Penelitian ini merupakan studi komparatif, dengan rancangan penelitian potong melintang (cross sectional). Penelitian bertujuan mengetahui perbandingan kualitas hidup lansia yang tinggal bersama keluarga dengan yang tinggal di panti jompo. Jumlah responden adalah 160 orang lansia yang terdiri dari 80 orang yang tinggal di panti dan 80 orang tinggal bersama keluarga di komunitas. Teknik pemilihan sampel adalah consecutive sampling Hasil uji statistik dengan Mann-Whitney U test menunjukkan bahwa terdapat perbedaan yang bermakna antara tempat tinggal dengan kualitas hidup lansia yaitu domain kesehatan fisik pada QoL( p = 0.000), dengan domain psikologik pada QoL( p = 0.000), dengan domain hubungan sosial pada QoL( p = 0.000) dan dengan domain lingkungan pada QoL( p = 0.000). Diharapkan hasil penelitian ini menjadi dasar penetapan program-program pemberdayaan lansia sehingga dapat meningkatkan kualitas hidup lansia.
Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.
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