Indonesia started the war to deal with the Corona Virus pandemic (Covid 19 Virus) which has begun to enter its territory. A survey conducted by Facebook shows that with the entry of the Corona Virus (Covid 19 Virus) in Indonesia, almost 80% of respondents from Indonesia are afraid of contracting the Corona Virus (Covid 19 Virus), of course this is based on the absence of a vaccine to overcome the Corona Virus ( Covid 19) worldwide. In addition, there is concern that this virus will have a negative impact on various sectors, especially the economic sector. Various ways and movements to fight the virus and give positive spirit were carried out by the community. One of them is through posters. But unfortunately, there are also many posters that contain hoax information, this has resulted in public distrust of the information in the postersDeparting from the above, the authors intend to design an educational poster for the prevention of the Corona-19 virus as an effort to increase the awareness of the Indonesian people towards the global pandemic. This poster will become a national movement with credibility that can be justified.
The Design of music album packaging in Indonesia especially Yogyakarta still fairly rare. In the midst of lethargy for physical release purchasing by music lovers. This paper would refers to: Kind of content(s) will be a visual image in the design of boxset packaging to be having a strong character. Above formulation has purpose to intend understanding ( the working role) or collaboration between graphic designers and musicians for releasing of boxset format music albums, also to identify the commodification of popular culture, making music boxset as part of the commodity of music collectors. The existence of music boxset should not be separated from the collaboration between graphic designers and musicians, because a music boxset will be in demand in the market if it is visually able to combine the collaboration to be able to invite consumer interest. Music album designers are also required to be able to innovate to the development of the media, so that music boxset can be accepted by music lovers and innovative music industry that is evolving in the digital domain.
Lembaga Pemberdayaan Masyarakat Kelurahan (LPMK) Kelurahan Karangklesem Purwokerto mengembangkan peluang pemberdayaan masyarakat dengan mengembangkan produk minuman herbal berbahan dasar daun kelor bernama Kelorika. Hasil dari observasi pendahuluan Tim IT Telkom Purwokerto dengan Kelorika mendapati dua permasalahan, yakni kurangnya ketrampilan dalam editing foto dan video serta proses branding dan digital marketing produk Kelorika yang masih belum optimal di media sosial. Metode yang digunakan dalam pengabdian masyarakat ini yaitu observasi pendahuluan dan Forum Group Discussion (FGD) dan pelatihan tertruktur sesuai dengan kebutuhan mitra Kelorika. Adapun hasil dari kegiatan ini yaitu Pengukuan evaluasi pelatihan digital marketing menunjukkan hasil yang baik, dimana dari 8 instrumen, 7 menunjukkan nilai diatas 70% dan hanya 1 instrumen yang nilai persetujuanya 62% yaitu pada analisis strategi pesaing melalui digital marketing yang masih perlu ditingkatkan. Sementara itu, hasil pengukuran evaluasi pemahaman pembuatan konten foto dan video memiliki potret ketercapaian kegiatan yang baik, hal tersebut ditunjukkan dari nilai 4 instrumen yang digunakan menunjukkan nilai diatas 80%.
A brand identity is a source of reputation and credibility for a company that can attract consumers uniquely. Therefore, a strong corporate branding strategy will become a competitive advantage and an essential intangible asset in the company's business processes. One way is with 2D animation, where animation, a brand can convey a message with its product, as well as the Ayoscan mobile application, which tries to display 2D animation into the mobile application in order to get Brand Positioning among users of the mobile application for public transportation payments.
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