Several possible options for the location of Pyatiletka transport interchange hub in the Samara city district are considered. In order to determine the optimal option, the hub location is compared by several parameters. Such values as passenger traffic, existing routes of urban public transport, priority directions of passenger traffic, and capital investments in construction are selected as optimization parameters. To determine the values of passenger traffic, an analysis of the existing passenger traffic was performed, with its allocation by capacity and routing. The unevenness of passenger traffic by days of the week and periods of the day is determined, the minimum and maximum values of passenger traffic are revealed, as well as its fluctuations over the considered periods. The construction of public urban transport routes allowed to identify the busiest routes and the availability of transport for different variants of the transport interchange hub location. The options of organizing the possible arrival/departure of urban public transport to/from the transport interchange hub are considered. Using the obtained data, a SWOT analysis was performed to determine the strengths and weaknesses of each hub placement option and the optimal variant was selected.
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