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The objective of the article is to examine what attributes are assigned to family firms by consumers familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design & Methods:A nationwide quantitative survey on a statistically representative random-cluster sample of 1 091 consumers was conducted in 2018, based on the fundamentals of pre-survey qualitative research. Findings: This study proves a low level of consumers' familiarity with family firms and indicates attributes assigned to family firms by two segments of buyers. The findings show for which segments the concept of endorsed identity could be influential in the purchasing process, and for which might it be a subordinate stimulus when compared to consumers' trust. Implications & Recommendations: Although a family firm's origin can serve as a cue to purchase, there is a challenge in educating the audience regarding the low level of consumers' knowledge of family businesses. A legal construct provided in this study may reinforce trust towards family firms accompanied with purchase. Contribution & Value Added: This study is based on a representative large sample of consumers, additionally divided into two portrayed segments. It proposes a process of how a family business identity may be endorsed. The proposed legal construct is a novelty in the market and has not been investigated in other scientific research.

This paper, drawing on a questionnaire survey conducted among 587 coal miners from six coal mines, seeks to ascertain whether the Polish coal mining industry is committed to organizational greening and whether its employees behave in environmentally responsible ways. Specifically, it explores—by means of hierarchical linear modeling (HLM)—the direct effects of green organizational climates on miners’ pro-environmental conduct at home and at work. We found that climates had a direct effect on employee behavior in and outside the workplace, and that personal environmental values were positively related to the latter variable. However, it has to be admitted that the actual engagement of coal miners in voluntary pro-environmental action at work was not very deep. Crucially, it turned out that, in two coal mines, there were strong green climates, while the rest were weak, which suggests differences in terms of commitment to organizational greening throughout the industry. The present paper explores the significance of the results and highlights the applicability of our methodological approach to the study of employee involvement in organizational pro-environmental action.

The attractiveness of young consumer segments from the perspective of family enterprises (FE) is in question. Although young buyers' mindset toward FE is generally positive, there are certain trends in their behaviour which need to be recognised by FE. Moreover, there is little research on the existing and potential buyers of goods offered by FE, and the theme of young consumers in this context has not been addressed in the literature. Thus, the major aim of this paper is to initiate a discussion about trends in young consumers' behaviour, considering the FE's perspective. The study focuses on explicit trends in behaviour which can be favourable to FE and those which require an inventive approach from FE. The findings come from contemporary trends analysis, latent participant observation, individual indepth interviews and a quantitative survey of a representative sample of 1091 buyers. The study identifies, inter alia, dynamics in young people's perception of family and posits that unduly conservative FE might be treated as relics of the past. These findings are critical for marketers' re-evaluation of current FE campaigns. With a better understanding of consumer perceptions of FE, marketing messages can be developed and evaluated for effectiveness in connecting with young consumers by understanding their latest trends and related perceptions of FE. Although FE may be considered inherently traditional, young consumers' current conceptualization of tradition in FE is critical for today's marketers. The specific contribution of this study is the recommendations it addresses to FE in Poland based on a framework of consumers' attitudes, beliefs, and values. These recommendations may be extended internationally, as youth have become much more aligned globally.

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Why do consumers make different decisions even when socioeconomic conditions are similar? The present article examines the effects of human values-as formulations of motivational goals-on the decision to purchase electricity storage for a photovoltaic system, a phenomenon hardly explored in prior research regarding highpriced household investments. About 50 percent of photovoltaic-system owners in Germany are also owners of an electricity storage. This study aims to explore the more deeply rooted motivational factors behind these different decisions to extend our understanding of consumers' decision-making processes regarding energyefficiency investments. It is based on an online survey of 460 owners of residential photovoltaic systems in Germany in 2019 and focuses on the interplay between higher-order values, purchase decisions, perceived risk, and environmental concern.The analysis of the higher-order values showed direct effects of conservation and self-transcendence and indirect effects of openness to change and self-enhancement, both mediated by perceived risk.

Objective: The article’s purpose is twofold: 1) to demonstrate how a corporate culture influences an enterprise’s success, and 2) how important it is to follow its values throughout the business down to each individual employee. Methodology: The study shows how the structure of a business and its success are affected by being family-owned company. The paper is based on expert individual semi-structured in-depth interviews with selected board members as well as the Chief Operating Officer (COO) of a foreign subsidiary. Findings: The findings illustrate how the guidelines set up by the mother company affect daily activities. Furthermore, the results indicate how the company’s objectives are accompanied by the defined corporate values, and how they are transferred to the management team and each employee. Value Added: The study, which is rather of a practical nature, proposes some management rules applying to the daily work of the Board, the COOs and the units abroad. This policy gives an insight how the family enterprise communicates its values and beliefs in order to maintain definite working practices around the world. Recommendations: The paper gives an insight into the international market challenges for family-owned businesses, using August Storck KG as an example. In any firm, corporate culture should be built on stable and timeless values repetitively displayed, reflected in all activities and internalized by the entire team. The key is the need to connect the company’s goals with the values resulting from being a family business. Consequently, employees have a great interest in a positive development of the firm and hence give their best working expertise to ensure it.