This paper presents results from a longitudinal study of the travel behaviour change associated with the London 2012 Olympic and Paralympic Games (the 'Games'). The research examines commuter travel behaviour through a panel approach enabling an understanding of individual behaviour across three waves (before, during and after), with the study utilising unique access to a Transport for London panel study (n=1132). The findings indicate that a substantial amount of change occurred during the Games (54% made at least one change), with reducing or re-timing journeys being the most likely adaptations made. A key objective of this work was to advance the discussion about the theoretical constructs that are most applicable in the study of behaviour change associated with disruptive events, which was done through the application and critical evaluation of the Transtheoretical Model. The insights from the stages of change element of the model were relatively limited but the analysis shows significant differences in the underlying factors explaining change according to the type of change made (reduce, re-time, re-mode and re-route). Whilst the long-term behavioural impacts of events like the Games appear small, the study has uncovered a need to consider these behavioural choices as distinct rather than under the collective term of "travel behaviour change", as is current practice.
Using data from a stated preference survey conducted in the UK, we show how the relative importance that rail travellers attach to reductions in greenhouse gas emissions and faster journey times varies strongly as a function of underlying attitudes towards the environment. We specify a latent class structure that allocates respondents to two classes with substantially different valuations of greenhouse gas emissions, and show how the allocation of a given respondent to either class is a function of underlying attitudes that also drive the answers to a number of attitudinal questions. We also show how these underlying attitudes are a function of a number of socio-demographic characteristics, with female respondents, older respondents, and respondents with a university degree having a stronger pro-environmental attitude, with the opposite applying to respondents with regular car access.
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