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The way people interpret their diseases/illness and its treatment, or the meanings of these, has a direct impact on the way populations at the community and reagional levels deal with their illness as well as the treatments sought and chosen. Our study sets out to assess the socio-demographic profile of leprosy patients and their health-seeking behaviour. We also explore certain cultural factors hallmarking local, traditional remedial choices and as to how this presents an obstacle to effective treatement and consultation. This said, our study further considers how cultural variations lead to interpreting the signs and symptoms of leprosy, that is, to different ways of seeing symptoms and ailments.

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Malls are attracting the young shoppers and mall culture is new to the society. Mall retailers are making efforts to satisfy the young consumers. However, the younger segment is growing in terms of population and wealth. It has become increasingly important and necessary to understand and meet their demands. The study employed 160 in-depth interviews to understand the young consumers' mall experiences. Overall, the respondents in the study have favourable perception of the mall in terms of convenience, variety offered by malls, awareness of brands, aesthetics and hedonic factors. The researcher found eight elements that are important for young consumers to form impression of the shopping malls: convenience, choice, awareness, crowded/congested, ambience, parking, hedonic shopping and mall culture. Further the respondent studied the total number of hours on shopping, preference of shopping day and shopping time by young consumers. It was found that maximum number that respondents spend is up to 3 hrs on shopping, however weekends were preferred in comparison to weekdays. Maximum respondents preferred shopping at any suitable timing. The researcher also investigated specific mall attributes. Respondents also suggested that various attributes are considered important by the respondents. They highlighted various attributes-sitting arrangement, water dispensers, E-mapping, plain ramps, book browsing section and further expressed their concern regarding parking, security and customer service. The results can help mall retailers in capitalizing the consumers by meeting their needs.