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Psychologists have long studied how people form impressions about others based on observed behavior, a principal suggestion being that behavior can be attributed either to the internal disposition of the observed person, or to factors of the external situation that constrain possible actions. This paper reviews cognitive processes that influence such attributions and discusses their applicability to the formation of impressions about corporations based on corporate behavior. Managers can more effectively use public service initiatives to enhance the reputations of their corporations if the initiatives are conducted in a manner that invites observers to attribute them to the disposition of the corporation rather than to situational constraints.

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Simple SummaryIndividual free-range laying hens vary in their use of the outdoor range. The outdoor environment is typically more complex and variable than indoor housing and thus range use may be related to differences in spatial abilities. Individual adult hens that never went outside were slower to learn a T-maze task—which requires birds to repeatedly find a food reward in one arm of the maze, compared to outdoor-preferring hens. Pullets that were faster to learn the maze also showed more visits to the range in their first month of range access but only in one of two tested groups. Early enrichment improved learning of the maze but only when the birds were tested before onset of lay. Fear may play a role in inhibiting bird’s spatial learning and their range use. More studies of different enriched rearing treatments and their impacts on fear and learning would be needed to confirm these findings. Overall, these results contribute to our understanding of why some birds choose to never access the outdoor range area.AbstractRadio-frequency identification tracking shows individual free-range laying hens vary in range use, with some never going outdoors. The range is typically more environmentally complex, requiring navigation to return to the indoor resources. Outdoor-preferring hens may have improved spatial abilities compared to indoor-preferring hens. Experiment 1 tested 32 adult ISA Brown hens in a T-maze learning task that showed exclusively-indoor birds were slowest to reach the learning success criterion (p < 0.05). Experiment 2 tested 117 pullets from enriched or non-enriched early rearing treatments (1 pen replicate per treatment) in the same maze at 15–16 or 17–18 weeks. Enriched birds reached learning success criterion faster at 15–16 weeks (p < 0.05) but not at 17–18 weeks (p > 0.05), the age that coincided with the onset of lay. Enriched birds that were faster to learn the maze task showed more range visits in the first 4 weeks of range access. Enriched and non-enriched birds showed no differences in telencephalon or hippocampal volume (p > 0.05). Fear may reduce spatial abilities but further testing with more pen replicates per early rearing treatments would improve our understanding of the relationship between spatial cognitive abilities and range use.

ABSTRACT:In laboratory studies, the assessment of memory is typically associated with overt behavioral responses. Thus, it has been difficult to determine whether the enhancement of hippocampal sensoryevoked potentials that often accompany memory formation are the neurophysiological manifestation of a memory "trace" or are a secondary product of the behavioral expression of the memory. We addressed this issue by examining changes in evoked hippocampal field potentials during sensory preconditioning, a form of behaviorally silent relational learning that requires an intact hippocampus for execution. Rats were exposed to presentations of a white noise (S1) that terminated with a tone (S2). These pairings of ostensibly "neutral" stimuli supported no change in the behavior elicited by the noise. However, if the tone was subsequently paired with mild footshock (US), suppression of ongoing licking behavior (indicative of fear) was elicited by the noise, indicating that the animal had associated the noise with tone (S1-S2), and had represented the noisetone-shock (S1-S2-US) relationship. Pre-training neurotoxic lesions of the hippocampus had no effect on conditioned suppression to tone after tone-shock (S2-US) pairings, but disrupted the expression of continued suppression to noise (S1) after tone-shock pairings. In a second experiment, sensory-evoked field potentials in the dorsal hippocampus were recorded with extracellular electrodes. No changes in the hippocampal response evoked by white noise were observed after pairings of noise and tone, i.e., no evidence for a memory trace could be detected. In contrast, after tone was paired with footshock, two short-latency negative potentials within the noise-evoked field response increased in amplitude, a response often presumed to reflect a neurophysiological correlate of memory storage. In total, these results suggest that although the hippocampus critically contributes to the processing of a behaviorally silent associative memory, there may be no role for changes in the amplitude of hippocampal sensory-evoked field potentials in storing representations of the relationships between sensory experiences. Hippocampus 2002;12:648-656.