The main purpose of this work is the development of a performance prediction model of projects, considering the influence of the leadership style and organizational factors on the agility and flexibility of the organization. The motivation of this work is the absence in the literature of a model to establish the relationship among leadership and agility factors, by means of the integration of prediction and sensitivity analysis capacities. The originality of this work lies on the presentation of a general model integrating both capacities, dedicated to the analysis of different kind of projects. The first part of the study deals with a literature review regarding the components of leadership, organizational structure, agility, flexibility and organizational factors and the intrinsic relationship among them. This information is the basis of the framework of this study that serves for the construction of the model. Artificial intelligence (AI) techniques and statistical tools are used for modeling purposes. From the model application, it is possible to identify under which conditions of leadership style and organizational factors there are the highest chances of high project performances. The main results are the characterization of agility and flexibility demands for each type of project, the understanding of how leadership affects agility and flexibility, and the impacts on the project performance.
Society is currently experiencing scientific, technical and social progress, requiring constant renewal with higher quality dedicated to higher education. Distance education (EAD) allows the raise of new learning forms. EAD uses new technologies and the internet to raise the population education level, creating a higher professional qualification and providing training for specialists in several areas of knowledge. Despite the existing facilities and technologies, EAD has evasion rates that are around twenty-five percent. The question that raises from this data is; what are the critical factors associated to pedagogical management that led to this high evasion rate? The objective of the research was to determine the critical factors of pedagogical management, which have an impact on the evasion in undergraduate courses in the EAD. The research place was a higher education center in the north of Santa Catarina state. The identification of the critical factors and main variables that can cause evasion makes use of a method developed for this analysis, with data confronted with the literature, considering the main authors dealing with this topic. The tool chosen for the results analysis was the statistical correlation. Among the critical factors related to pedagogical management, it is possible to mention the adaptation to distance education, and support and feedback as fundamental questions to reduce evasion.
This study presents a managerial tool for prioritization and portfolio selection of software development projects using the methodology Analytic Hierarchy Process (AHP). The need for better results with scarce resources is a challenge for organizations to generate competitive advantage. The tool is structured according to the analysis of articles related to project prioritization and selection, portfolio management and the AHP methodology. The research approach was quantitative through an applied case study. The case was developed in a medium-sized software company in Santa Catarina, a leader in solutions for management excellence, provider of software and services for automation and business process improvement, regulatory compliance, and corporate governance. It has more than 2000 clients, of diverse sizes and lines of action. A committee was set up with managers and analysts to define the groups and criteria, and the application of a pilot of projects. There were opportunities to use this managerial tool to minimize power play, integration, information sharing, learning, commitment among decision makers and selection of strategically aligned projects.
A constante mudança tecnológica impõe ás industrias novos desafios e necessidades de adaptações, a maneira de se relacionar com os clientes se renova frequentemente com o desenvolvimento de novos canais de comunicação. Esse artigo fará uma abordagem prática sobre a efetividade dos canais de comunicação: Google AdWords, e-mail marketing e Facebook integrados com o e-commerce no aspecto de prospecção de clientes. Em sequência avalia-se o comportamento da conversão dos clientes prospectados em venda efetivamente. Foram utilizados dados de 27 meses de campanha de marketing de uma indústria metalúrgica em cada um dos 3 canais de comunicação. Posteriormente foi feito a análise do índice de correlação de Cohen e inferido análises de regressão linear e one-way ANOVA que explicassem estatisticamente a dinâmica das campanhas de marketing nos diferentes canais de comunicação com a atração de clientes. Comprovadamente, conclui-se que as campanhas de marketing possuem efeito positivo nos
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.