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We examined the perceptual and cognitive characteristics of the playing cards commonly used in the Western world. Specifically, we measured their visibility, memorability, likability, and verbal and visual accessibility. Based on visibility and memorability, four groups of cards were distinguished: the Ace of Spades, other Aces, number cards, and face cards. Within each of these groups, there were few differences due to value or suit. Based on likability and accessibility, three additional groups were distinguished: the Ace of Hearts, Queen of Hearts, and King of Hearts. Several interesting relations were found between how people remember, like, and access cards; some of these were similar to effects found in studies of visual perception, while others seemed entirely new. Our results demonstrate that rigorous examination of real-world stimuli can shed light on the perception of ordinary objects, as well as help us understand why magic works in the mind.

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The following take-out pizzeria restaurant simulation highlights the information sources that an entrepreneur can use to prepare a cash budget and financial forecast for a new business venture. Based on the information contained in this simulation, students make a capital budgeting decision and prepare pro forma financial statements. RÉSUMÉLe cas fictif proposé est celui d'une pizzeria offrant des plats à emporter. Il met en relief les sources de renseignements que peut utiliser un entrepreneur pour établir un budget de trésorerie et des prévisions financières relativement à une nouvelle entreprise commerciale. À partir de l'information contenue dans cette simulation, les étudiants doivent prendre une décision quant à l'établissement du budget des investissements et préparer des états financiers pro forma. Mots clés : coûts pertinents; établissement du budget des investissements; modélisationfinancière; petite entreprise; prévisions financières Mary Di Lollo, a business student at Yukon College, received a telephone call from her cousin, Ted Di Lollo. After Mary recounted her college experiences over the past semester, Ted asked for her help.A week earlier, Ted Di Lollo had read about the closure of a popular Whitehorse Italian restaurant in the local newspaper. Ted had dreamed of owning his own pizzeria since working at his family's Italian restaurant as a teenager. After graduating from College of New Caledonia's culinary arts program, Ted had worked in the food service industry over the past decade and now managed a chain restaurant.