The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are undisputable facts [Prothero, 2012]. Deprecated by its detractors, scientific proof is assimilated to become one opinion among others, if not a mere speculation. Worse, scientific data that challenge partisan positions or economic interests are dismissed as ‘junk science’ and their proponents as ‘shills’ [Oreskes and Conway, 2010]. By echoing such statements, some members of the media, often willing accomplices in conflating denial and scepticism, amplify manufactured controversies and cast growing doubt upon scientific credibility.
The landscape of contemporary media presents challenges and opportunities for science writers and communicators. These issues have not yet been fully understood. This paper presents the findings of collaborative work conducted to identify the growth in numbers of social media communicators who are writing about science for the Canadian public. We used emerging media research tools, including Altmetrics, and traditional survey tools. Our goal was to help Canada's professional member associations—Science Writers and Communicators of Canada (SWCC) and the Association des Communicateurs Scientifiques du Québec (ACS)— map the changing science communication landscape in Canada. Using an online survey tool, we compared survey responses from social media science communicators we identified to those of professional science communication members of SWCC and the ACS. We found that Canadian social media science communicators were younger, were paid less (or not at all) for their science communication activities, and had been communicating science for fewer years than other science communicators. They were more likely to have a science background (rather than communication, journalism or education) and were less likely to be members of professional associations. They tended to communicate with one another through their own informal networks. These findings provide professional science communication organizations in Canada with an empirical base from which to develop training, support and outreach activities aimed at improving the quality of public engagement with science in Canada.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.