According to frame-theory, concepts can be represented as structured frames that contain conceptual attributes (e.g., “color”) and their values (e.g., “red”). A particular color value can be seen as a core conceptual component for (high color-diagnostic; HCD) objects (e.g., bananas) which are strongly associated with a typical color, but less so for (low color-diagnostic; LCD) objects (e.g., bicycles) that exist in many different colors. To investigate whether the availability of a core conceptual component (color) affects lexical access in language production, we conducted two experiments on the naming of visually presented HCD and LCD objects. Experiment 1 showed that, when naming latencies were matched for colored HCD and LCD objects, achromatic HCD objects were named more slowly than achromatic LCD objects. In Experiment 2 we recorded ERPs while participants performed a picture-naming task, in which achromatic target pictures were either preceded by an appropriately colored box (primed condition) or a black and white checkerboard (unprimed condition). We focused on the P2 component, which has been shown to reflect difficulty of lexical access in language production. Results showed that HCD resulted in slower object-naming and a more pronounced P2. Priming also yielded a more positive P2 but did not result in an RT difference. ERP waveforms on the P1, P2 and N300 components showed a priming by color-diagnosticity interaction, the effect of color priming being stronger for HCD objects than for LCD objects. The effect of color-diagnosticity on the P2 component suggests that the slower naming of achromatic HCD objects is (at least in part) due to more difficult lexical retrieval. Hence, the color attribute seems to affect lexical retrieval in HCD words. The interaction between priming and color-diagnosticity indicates that priming with a feature hinders lexical access, especially if the feature is a core feature of the target object.

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In our interactions with people and objects in the world around us, as well as in communicating our thoughts, we rely on the use of conceptual knowledge stored in long-term memory. From a frame-theoretic point of view, a concept is represented by a central node and recursive attribute-value structures further specifying the concept. The present study explores whether and how the activation of an attribute within a frame might influence access to the concept's name in language production, focussing on the colour attribute. Colour has been shown to contribute to object recognition, naming, and memory retrieval, and there is evidence that colour plays a different role in naming objects that have a typical colour (high colour-diagnostic objects such as tomatoes) than in naming objects without a typical colour (low colour-diagnostic objects such as bicycles). We report two behavioural experiments designed to reveal potential effects of the activation of an object's typical colour on naming the object in a picture-word interference paradigm. This paradigm was used to investigate whether naming is facilitated when typical colours are presented alongside the to-be-named picture (e.g., the word "red" superimposed on the picture of a tomato), compared to atypical colours (such as "brown"), unrelated adjectives (such as "fast"), or random letter strings. To further explore the time course of these potential effects, the words were presented at different time points relative to the to-be-named picture (Exp. 1: −400 ms, Exp. 2: −200 ms, 0 ms, and + 200 ms). By including both high and low colour-diagnostic objects, it was possible to explore whether the activation of a colour differentially affects naming of objects that have a strong association with a typical colour. The results showed that (pre-)activation of the appropriate colour attribute facilitated naming compared to an inappropriate colour. This was only the case for objects closely connected with a typical colour. Consequences of these findings for frame-theoretic accounts of conceptual representation are discussed.