Given the current economic contribution of tourism to the Chinese and Spanish national economies, tourism innovation in these two countries becomes a vehicle for improving tourism competitiveness and sustainability. This article presents a comparative analysis of the relevance, recent growth and particularities of tourism and innovation in China and Spain, with the objective of identifying the tourism innovation needs of each country. Innovation research on tourism is also reviewed as a means to a better understanding of tourism innovation activities in each country. This review of the academic literature further examines the levels of analysis, the research topics and the major conclusions. In light of their findings, the authors then offer recommendations on how to enhance the tourism innovation performance and improve research on tourism innovation in China and Spain.
Colombia is a country that has achieved significant tourism growth in recent years. However, both research and empirical evidence about its tourism development is very limited. Marketing innovation in tourism enterprises is one of the keys to this country maintaining positive tourism development. This empirical study analyzed marketing innovation in 364 of Colombia´s tourism companies. The findings show that "satisfaction" in terms of application of innovative marketing strategies that improve customer satisfaction and "image" in terms of application of innovative marketing strategies that help to improve image of company´s products and services have a significant relationship with marketing innovation of Colombia´s tourist enterprises.
Emerging markets have achieved important growth through innovation in services and industrial sectors. However, both research and empirical evidence about innovation development is very limited in Latin America. Innovation-based absorption capacity of different companies is one of the main keys to this growth. This empirical study analysed the relationships between absorption capacity and organisational performance (OP) in a sample of 227 firms in Medellin, Colombia. The findings show that enterprises developing the absorption capacity acquired (ACA) may have better probabilities to improve OP. This study argues that companies whose managers motivate their employees to use information within sources from their industry may have higher probabilities to improve organisational profit and growth.
This article gathers some of the most important theoretical and conceptual references, systematized from the review and consultation of specialized literature on university Spin Off, through a documentary type methodological qualitative process with a tendency to observe closely, afterwards, the capacity that has the University of Cauca, a public Colombian higher education institution, regarding the organization of knowledge to transfer the results generated by its research groups towards the environment, in alliance with entrepreneurs and other groups of interest, where the following analytical categories among others, are highlighted: The evaluation of the diverse typologies presented by well-known experts based on their heterogeneity. The analysis of different organizational models related to this type of entrepreneurships. The factors of success and the failure of some universities Spin Offs. The stages that might have to be exhausted for the successful implementation of this kind of organizations and the basic aspects to be considered in the relationship between University-Firm-State. As closure, it is suggested that for all legal purposes, a university Spin-Off in Colombia is "a company based on knowledge, especially the one protected by rights of Intellectual Property, created in the area of the Higher Education Institution (HEI), as a result of research and development activities conducted under their support, in their laboratories and facilities or by researchers who are linked to them, among others" (Law 1838, Act of 2017).
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