Recordings were made of the eye fixations of three subjects in two tasks involving black-and-white photographs of faces. In the first task, subjects matched a test face with a previously viewed target face; in the second task, subjects compared two simultaneously presented faces. The eye movements were recorded with a corneal reflection technique. Each subject showed an individual fixation strategy for the tasks; in particular each subject had one or more preferred facial feautres which were viewed foveally in both tasks. The subjects also showed some tendency to use a regular sequential pattern of eye movements. However, the sequences used differed from one task to the other. Although some aspects of the results support the scanpath hypothesis of Noton, it is suggested that an alternative interpretation is possible.

The use of tall man letters could be applied in a variety of visual presentations of drug names--for example, by manufacturers on packaging, labeling, and computer software, and in pharmacies on shelf labels. Additionally, this paper demonstrates two meaningful behavioral measures that can be used during product design to objectively assess confusability of packaging and labeling.

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Three experiments are reported that used eye-movement tracking to investigate the inspection-time effect predicted by Evans' (1996) heuristic-analytic account of the Watson selection task. Evans' account proposes that card selections are based on the operation relevance -determining heuristics, whilst analytic processing only rationalizes selections. As such, longer inspection times should be associated with selected cards (which are subjected to rationalization) than with rejected cards. Evidence for this effect has been provided by Evans (1996) using computer-presented selection tasks and instructions for participants to indicate (with a mouse pointer) cards under consideration. Roberts (1996) has argued that mouse pointing gives rise to artefactual support for Evans' predictions because of biases associated with the task format and the use of mouse pointing. We eradicated all sources of artefact by combining careful task constructions with eye-movement tracking to measure directly on-line attentional processing. All three experiments produced good evidence for the robustness of the inspection-time effect, supporting predictions of the heuristic-analytic account.

Purpose:To identify and compare key stages of the visual process in experienced and inexperienced readers and to examine how these processes are used to search a moving threedimensional (3D) image and their relationship to falsenegative errors. Materials and Methods:Institutional review board research ethics approval was granted to use anonymized computed tomographic (CT) colonographic data from previous studies and to obtain eyetracking data from volunteers. Sixty-five radiologists (27 experienced, 38 inexperienced) interpreted 23 endoluminal 3D CT colonographic videos. Eye movements were recorded by using eye tracking with a desk-mounted tracker. Readers indicated when they saw a polyp by clicking a computer mouse. Polyp location and boundary on each video frame were quantified and gaze data were related to the polyp boundary for each individual reader and case. Predefined metrics were quantified and used to describe and compare visual search patterns between experienced and inexperienced readers by using multilevel modeling. Results:Time to first pursuit was significantly shorter in experienced readers (hazard ratio, 1.22 [95% confidence interval: 1.04, 1.44]; P = .017) but other metrics were not significantly different. Regardless of expertise, metrics such as assessment, identification period, and pursuit times were extended in videos where polyps were visible on screen for longer periods of time. In 97% (760 of 787) of observations, readers correctly pursued polyps. Conclusion:Experienced readers had shorter time to first eye pursuit, but many other characteristics of eye tracking were similar between experienced and inexperienced readers. Readers pursued polyps in 97% of observations, which indicated that errors during interpretation of 3D CT colonography in this study occurred in either the discovery or the recognition phase, but rarely in the scanning phase of radiologic image inspection.q RSNA, 2014