In the telecom sector, a huge volume of data is being generated on a daily basis due to a vast client base. Decision makers and business analysts emphasized that attaining new customers is costlier than retaining the existing ones. Business analysts and customer relationship management (CRM) analyzers need to know the reasons for churn customers, as well as, behavior patterns from the existing churn customers' data. This paper proposes a churn prediction model that uses classification, as well as, clustering techniques to identify the churn customers and provides the factors behind the churning of customers in the telecom sector. Feature selection is performed by using information gain and correlation attribute ranking filter. The proposed model first classifies churn customers data using classification algorithms, in which the Random Forest (RF) algorithm performed well with 88.63% correctly classified instances. Creating effective retention policies is an essential task of the CRM to prevent churners. After classification, the proposed model segments the churning customer's data by categorizing the churn customers in groups using cosine similarity to provide group-based retention offers. This paper also identified churn factors that are essential in determining the root causes of churn. By knowing the significant churn factors from customers' data, CRM can improve productivity, recommend relevant promotions to the group of likely churn customers based on similar behavior patterns, and excessively improve marketing campaigns of the company. The proposed churn prediction model is evaluated using metrics, such as accuracy, precision, recall, f-measure, and receiving operating characteristics (ROC) area. The results reveal that our proposed churn prediction model produced better churn classification using the RF algorithm and customer profiling using k-means clustering. Furthermore, it also provides factors behind the churning of churn customers through the rules generated by using the attribute-selected classifier algorithm.

The use of biomarkers for early detection of Alzheimer's disease (AD) improves the accuracy of imaging‐based prediction of AD and its prodromal stage that is mild cognitive impairment (MCI). Brain parcellation‐based computer‐aided methods for detecting AD and MCI segregate the brain in different anatomical regions and use their features to predict AD and MCI. Brain parcellation generally is carried out based on existing anatomical atlas templates, which vary in the boundaries and number of anatomical regions. This works considers dividing the brain based on different atlases and combining the features extracted from these anatomical parcellations for a more holistic and robust representation. We collected data from the ADNI database and divided brains based on two well‐known atlases: LONI Probabilistic Brain Atlas (LPBA40) and Automated Anatomical Labeling (AAL). We used baselines images of structural magnetic resonance imaging (MRI) and 18F‐fluorodeoxyglucose positron emission tomography (FDG‐PET) to calculate average gray‐matter density and average relative cerebral metabolic rate for glucose in each region. Later, we classified AD, MCI and cognitively normal (CN) subjects using the individual features extracted from each atlas template and the combined features of both atlases. We reduced the dimensionality of individual and combined features using principal component analysis, and used support vector machines for classification. We also ranked features mostly involved in classification to determine the importance of brain regions for accurately classifying the subjects. Results demonstrated that features calculated from multiple atlases lead to improved performance compared to those extracted from one atlas only.

Bloggers play a role in individual decision making of users in online social networking platforms. Their capability of addressing a wide audience gives them influence over their audience, which companies seek to exploit. Identification of influential bloggers can be seen as a machine learning (ML) task and different ML techniques can help in classifying the professional blogger. In this paper, we propose a predictive and adaptive model named as Influential Blogger based Case-Based Reasoning (IB-CBR) model for the recognition of unseen influential bloggers. It incorporates self-prediction and self-adaptation (self-management) capabilities which are the essence of an automated system. The integration of Random Forest is found contributing to the efficiency of the IB-CBR model as compared to Nearest-Neighbor, and Artificial Neural Network. The performance of the proposed IB-CBR model is evaluated against other ML techniques by using standard performance measures on a standard blogger's dataset. It is observed that our proposed model exhibits 88-95% Accuracy and 94-97% True Positive Rate in the prediction and adaptation of professional bloggers, respectively, in three iterations of the proposed model. What's more, the IB-CBR model achieved 91-96% (increasing) F-measure, 91-98% (increasing) ROC AUC, and 36-11% (decreasing) False Positive Rate due to adaptivity. The IB-CBR model performed well when it is compared with other ML techniques using different standard datasets.INDEX TERMS Blogging, blogger classification, case based reasoning (CBR), machine learning.

Abstract-Companies are investing more in analytics to obtain a competitive edge in the market and decision makers are required better identification among their data to be able to interpret complex patterns more easily. Alluring thousands of new customers is worthless if an equal number is leaving. Business Intelligence (BI) systems are unable to find hidden churn patterns for the huge customer base. In this paper, a decision support system has been proposed, which can predict the churning behaviour of a customer efficiently. We have proposed a procedure to develop an analytical system using data mining as well as machine learning techniques C5, CHAID, QUEST, and ANN for the churn analysis and prediction for the telecommunication industry. Prediction performance can be significantly improved by using a large volume and several features from both Business Support Systems (BSS) and Operations Support Systems (OSS). Extensive experiments are performed; marginal increases in predictive performance can be seen by using a larger volume and multiple attributes from both Telco BSS and OSS data. From the results, it is observed that using a combination of techniques can help to figure out a better and precise churn prediction model.

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