Small and medium enterprise (SMEs) is one of the industries that are currently growing rapidly. Its existence is not only a main pillar of the national economy, but also a pillar of family resilience. Most SMEs are family businesses that are driven, managed, and often employed their own families. The family presence had significant impact on the sustainability of SME businesses. However, empirical studies revealed contrary relationship between family ownership with the internationalization strategy of business, such as the strategy to adopt business digital platform or e-commerce for competing in the digital era. Therefore, this study aimed to assess and classify the determinant factors in business digital platform adoption that affect the SME businesses expansion. The decision making model is built in a decision tree using C4.5 algorithm. The results disclosed that organizational factor was the most significant factor in adopting a digital business platform. The organizational factors comprised enterprise resources, firm size, and management commitment. This study could support the business owners in making optimal and efficient decisions to minimize risk in order to create business and family sustainability and resilience.
Industry 4.0 is a term for the digital revolution in industrial area appearing from a comprehensive and computerized network. Digital platforms can be an impressive and beneficial media for industry to get closer with the customers. While many big companies have attempted to figure on the potential and risks of digitalization along have introduced an innovation process for their business models, small and medium enterprises (SMEs) have not utilized this optimally. Currently SMEs are known as the bedrock of most economies, especially in developing countries. The aim of this study was to optimize the digital platform that had been developed as SME business media through risk analysis for the sustainability constructing. The SWOT analysis and failure mode and effect analysis (FMEA) approach were used to assess the identified and analysed risks before determining the appropriate mitigation plan. The study expected SMEs to fulfil the challenges and opportunities from Industry 4.0 for elevating national economic stability.
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