Homes away from home show the behavioral patterns of people who are always on the move from one place to another. Many small size hotels in Ghana keep springing up quickly in a bid to provide home for people away from home. Yet, innovative ideas that enhance patronage and sustainability is on a decline, leading to eventual foldup. This study seeks to advance the entrepreneurial innovations of small hotels in order to sustain growth in Ghana. Successful stories about SMEs exist but are rare. A population size of 2915 entrepreneurs operating small medium hotels across the country were zoned into three, and schematic random sampling method was used in selecting the hotels. A scale of 100% hospitality industry attitudinal variables such as Service Innovations, Process Innovations, Management Innovations and Marketing Innovations were used. Responses from small hotel managers/owners indicate that there is a strong correlation between innovative activities and patronage. We therefore, recommend small hospitalities' managers to develop their innovative abilities as a reliable path to the survival and growth of their businesses in a highly perishable and competitive business environment.

No abstract

Abstract:Western Region is known for its hospitality and tourism destinations and the cosmopolitan nature of the city has contributed to the increase in number of business institutions and hospitality industry is no exception. This study is based on entrepreneur social network development to improve business performance of the small medium hospitality industry. Social networking is a communicating strategy that allows SMEs to come together to reach out to customers as well as other SMEs which are geographical located in other to improve business activities and increase profit. Generally there are several benefits such as shared knowledge, opportunities, raising the hospitality's profile, increased confidence and connection associated with social networking. The study therefore recommend the use of social network by SMH entrepreneurs in Western Region to promote their business and by this, they stand the better chance of business boom.

No abstract

No abstract